The release of ‘Do What You Like’ will be raising money for a number of wonderful animal welfare and conservation charities.

1. Animal Aid

Animal Aid was founded in 1977 and works, by peaceful means, to end animal cruelty. They campaign against all forms of animal abuse and promote cruelty-free living.

Their campaigning has led to the compulsory installation of CCTV in all slaughterhouses in England, the labelling of vegan food in supermarkets and a number of high profile charities ceasing to test on animals.

2. Animal Equality

Animal Equality was founded in 2006 and works in the UK, USA, Germany, Italy, Spain, Mexico, Brazil and India.

They work with society, governments and companies to end cruelty to farmed animals. Their vision is a world in which all animals are respected and protected.

3. Animals Australia

Animals Australia are Australia’s leading animal protection organisation. They investigate and expose animal cruelty and conduct world-first strategic public awareness campaigns.

Their vision is a world where all animals are treated with compassion and respect and are free from cruelty.

4. Earthling Ed

Earthling Ed is an awesome guy and a massive inspiration. Like me, he’s a fairly recent convert to a plant based diet having been a consumer of animal products for quite some time.

He is a very active animal rights activist who tackles the subject with compassion and understanding, listening to and not shouting down other points of view.

His videos are great, especially his series of 30 films tackling some of the most commonly posted questions / objections to veganism.

5. Greenpeace

Greenpeace defend the natural world and promote peace by investigating, exposing and confronting environmental abuse, and championing responsible solutions for our fragile environment. They are focused on stopping climate change, defending our oceans and protecting our forests.


PETA (People for the Ethical Treatment of Animals) is the largest animal rights organisation in the world, with more than 6.5 million members and supporters.

PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in the food industry, in the clothing trade, in laboratories, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.

PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.

7. Save Me

The Save Me Trust exists to give wild animals a voice. It was created by Dr. Brian May and Anne Brummer to speak out about the cruel minority in our society, that persecute and torture wildlife for ‘sport’. Save Me has become a leading voice in opposing the government’s unscientific badger culls whilst fighting against animal cruelty and injustice.

8. Tiger Awareness

Tiger Awareness was formed in 1998 to give awareness to the plight of the Tiger. They work in 2 main areas in India, Sundarbans and Madhya Pradesh.

They help villagers with funds where they have cattle lifted by Tigers, outside National Parks.

They help at schools who have been identified as conservation minded, and also help forest guards with equipment that will enable them to do their job more effectively.

9. Viva!

Last but most certainly not least, Viva! was founded in 1994 by Juliet Gellatley. She says:

The most powerful action you can take to end animal suffering, protect the environment and improve your health is to go vegan. Support us and help Viva! campaign for a better world.

Taking the life of an animal who does not want to die is a profoundly terrible act and yet committed so casually in our culture. Viva! nudges, cajoles, persuades, educates – we help people question a lifetime’s worth of propaganda and make it easy to go vegan. If you believe in what we do, please join us. The animals need you – unity really is strength. In the last six months alone Viva! reached about 20 million people with our Face Off campaign. And society is changing. People are increasingly accepting the benefits of veganism; the tide is turning.


You can support all of these charities by pre-ordering your copy of ‘Do What You Like’ now. It’s released on Thursday 4th October, World Animal Day.